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The vibrant Chinese New Year—spicy flavors take the lead! The Qiaodani Spicy New Year Goods Festival is about to kick off with warmth and heart.

Release time:

2026-01-15

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The New Year’s flavor of the Year of the Horse is growing stronger, and those away from home return to their hometowns with a calm and composed heart.

Having spent a year wandering abroad, are you already eager to rediscover the flavors of your hometown?

For the 2026 Year of the Horse, Hunan Qiaodaniang Food Co., Ltd. cordially invites you to join us for a festive culinary feast—the “Shaodong Hometown Flavor: Spicy New Year Goods Festival” themed event, which will kick off from January 28 to February 11, 2026, in Shaodong City.

This event will bring together a variety of classic and innovative spicy delicacies from Qiao Dainiang, using fragrant spiciness to convey warmth and delicious flavors to connect you with your hometown sentiments. Plus, enjoy surprise discounts and exquisite gourmet gift boxes—perfect for savoring the rich traditional New Year atmosphere and the fiery charm of Shaodong while you’re stocking up on New Year’s goods!

One serving of spiciness, one serving of family reunion. Aunt Qiao invites you to join us in person—bring home the warmth and good fortune, and together we’ll celebrate a Chinese New Year that’s fiery hot and heartwarming! See you there!

We will keep updating the detailed schedule and location of the New Year’s Goods Festival, so please stay tuned.

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